You must have heard a lot about Local SEO, one of the most critical aspects of digital marketing. However, we think it is right that, before shaking our heads and subscribing to popular opinion, we need to have a brief idea of What local SEO is and its relevance in today’s world. This article breaks down this information for you, giving you a clear idea of ​​why local SEO is so effective in online marketing and how it can help you grow your business.

What is Local SEO ?

Local SEO works to increase the visibility of your business in location-based searches. It is a variation of your traditional SEO and is to ensure that your business is found online by the people visiting that place.

These include searches with specific geographies such as city, state, postcode, near me keywords where Google selects a person’s geolocation and provides search results for that area.

Why Local SEO is Essential for Business ?

• 72% of people who conduct a local search will visit a store within 8 Km.
• Local Searches are more than 46% in Google
• 900% growth has been recorded for “Near me, Nearby, Tonight, Today etc” keywords in 2 years
• 78% of local mobile searches result in sales either in-store or online.
• 56% of users search in online and offline to find their product/service.
• 76% of users searching in local results mostly visit store in less than 24 hours